The Better Shop
From name to visuals — built the brand identity for The Better Shop including palette, style guide, and content photography.
What is The Better Shop?
An e-commerce store selling supplements, wellness, beauty, and skincare — open to everyone, with better discounts for 28 by Sam Wood members. I led the brand from naming through to visual identity, style guide, and product photography, then handed it off to a developer to build in Shopify.
The Brand System
Before the build, I put together a full brand system for The Better Shop — defining the colour palette, typography scale, button variants, and UI components. The goal was to give the developer everything they needed to build consistently across the site without needing to check back constantly.
Social Posts
Social content designed to match the brand — product launches, promotions, and everyday lifestyle posts.
